Be effective in changing organizational and public policies that promote seat belt use by teens.

Develop a community, multi-media campaign that employs a saturation strategy that will result in improved knowledge and attitudes towards seat belt use by youth 15-19 years of age in Jackson, Mississippi.

Develop a community messaging campaign that includes business and organizations located within the Jackson city limits or that serve teens 15-19 years of age and reside in Jackson. Hopefully, this will increase the levels of exposure, awareness, and usage of seat belts among teens.

The combined effects of a multi-faceted, community-based intervention in Jackson, Mississippi, over time, will result in significant increase in knowledge, awareness, and usage of seat belts by teens.